Ever walked into a store, saw a $300  jacket slashed down to $150 , and thought, “Damn, that’s a steal!”? Yeah, you just got hit with...

Let’s set the scene . You’ve just launched your business. Your website is looking sharp, your product is killer, and you’re ready for the...

Had a chat with a client yesterday. We were breaking down ad performance—what’s working, what’s not, and how to fix it fast. Let me give...