Here’s something I’ve learned after spending years deep in the marketing trenches: Most ads are a total waste of time. Sure, some are...

Quick question: who’s your perfect customer? If your answer is, “Anyone willing to pay,” then congratulations—you’ve just joined the club...

It’s tempting, isn’t it? You’ve crafted the perfect ad. It’s pulling in leads, sales are climbing, and it feels like the flood gates have...