Ads That Get Clients

Here’s something I’ve learned after spending years deep in the marketing trenches:

Most ads are a total waste of time.

Sure, some are hilarious. Some look like mini-movies with Oscar-level production. Some even stick in your head for days.

But let’s be real—if the ad isn’t bringing in clients, what’s the point?

In this post, I’ll show you how to create ads that actually work. Ads that pull in leads, close deals, and move products off the shelf. Let’s cut the fluff and get into it.

What Not To Do When Writing Ads

Here’s a no-brainer question: If you were trying to sell me something anything would you:

• Dress up like a clown to grab my attention?

  
  

• Parade a fluffy kitten or a goofy puppy in front of me?

  
  

• Blast my eardrums with loud music and flashy visuals?

  
  

• Be so vague that I can’t even tell what you’re selling?

  
  

If you answered no to all of the above, congratulations. You’re already ahead of 90% of advertisers.

Ads that rely on gimmicks fail because they ignore the golden rule: Your ad is a salesperson, not a sideshow.

The Secret to Writing a Winning Ad

Think of your ad as a salesperson. If you sent this hypothetical salesperson to meet a great prospect, what would you want them to say? How would they identify pain points? What arguments would they make to close the deal?

Let’s break this down with an example. Imagine we’re selling chiropractic care.

Step 1: Ask yourself, “Who’s the ideal prospect?”Answer: Someone with back pain.

Step 2: What’s the opening line?How about this: “Hi, does your back hurt?”

Simple, right? It’s supposed to be.

Taming the Blank Page Beast

A blank page is like a staring contest with a void. So, let’s make it easier. Start with the basics. Ask your prospect if they fit the bill for your service.

Here are a few examples:

• “Are you a business owner who wants more clients?”

  
  

• “Does your back hurt?”

  
  

• “Looking to drop some pounds before summer hits?”

  
  

• “Want to shave a few strokes off your golf game?”

  
  

• “Wish attracting women was as easy as blinking?”

  
  

Why does this work? Because it’s straightforward. No fluff. No gimmicks. Just a direct line to the prospect’s pain point or desire.

Cutting Through the Noise

Your ad doesn’t need to compete with Super Bowl commercials. You just need to speak to your audience. Forget about cleverness. Go for clarity. Ask the questions your audience already has in their heads and show them how you solve their problems.

Straight talk beats shiny distractions every time.

This is just the beginning. In the future blogs we will build on this framework and craft ads that don't just get attention, but also sell.

Stay tuned!