Use These Three Magical Letter to Get More Clients

First, you should check out part one of this blog - What Is Better Than Mass Marketing.

That said, if you’re serious about making your marketing work—and by work, I mean generating cold, hard cash—you need an RSO.

A Rock. Solid. Offer.

Think of it as the backbone of your marketing. Without it, you’re just another whisper in the wind.

The Deadly Mistake Most Businesses Make

Picture this: You’re a business owner brainstorming an offer to bring in clients. What do most people do? They whip out something like:

• “Call us for great service at competitive prices!”

  
  

• “We’ve been in the business for 20 years!”

  
  

• “We’re the experts in [insert generic service here]!”

  
  

Yeah, no. This isn’t it. Why? Because it’s boring. It’s vanilla. It’s the marketing equivalent of serving plain crackers at a dinner party.

Your prospects are scrolling past headlines at light speed. And if your offer doesn’t slap them in the face and scream, “Hey! You need this right now!” they’re gone. Adios. Lost forever.

The Secret Sauce: Step Into Your Customer’s World

When I say your offer is boring, most people think, Oh, I’ll make it flashy. Throw in some fireworks, maybe a dancing bear or two. But that’s not the fix (unless you're marketing to Joe Rogan, specifically).

The real magic? Stepping into your customer’s world. Let’s take a painfully boring service—like oil changes. What’s the average pitch?

• “Protect your engine with an oil change.”

  
  

• “$150 oil changes—book now!”

  
  

• “Changing your oil is crucial.”

  
  

Sure, these are fine, but they don’t talk to me, the customer. You know what I care about when I need an oil change?

“How long is this going to take?”

Now we’re cooking. Imagine this instead:

“Book your 15-minute oil change now—done faster than your coffee order!”

Now that’s intriguing. It grabs attention because it speaks directly to my problem: I hate wasting time.

Building a Real RSO

So, you’ve tackled the first element: solving the boring problem by addressing the customer’s pain points... but we’re not done.

An RSO typically has three components. We’ve just covered the first.

Curious about the other two? Stay tuned. The next part of this series will break them down so you can start crafting offers that don’t just get attention—they convert.

P.S. Can’t wait for part three? Reach out. Here’s the deal: I’ll personally analyze your business and marketing strategy for free, give you actionable insights, and help you design your personal RSO. No hard sell, no strings attached. Just clarity. Sound good? Click here to get started.