Is the Algorithm Stalking You?

You’re scrolling through your feed, minding your own business, and BAM—there’s that lawnmower you Googled once. Now it’s everywhere. Instagram. Facebook. Even your email. You feel like it’s following you, whispering, “Buy me…buy me…”

This little trick is called retargeting. And while it’s genius, it’s also tragically overused in the wrong way. But when done right? It’s one of the sharpest tools in your marketing arsenal.

Let’s dig in. 👇

The Secret Sauce: Customer Journeys (Yes, They’re Real)

Let’s face it, most people don’t just randomly buy. Unless it’s gum at the checkout counter, there’s a whole mental dance they go through.

We call it the customer journey. (Sounds fancy, doesn’t it? Don’t worry, it’s not as snooty as it seems.)

Here’s the play-by-play:

1. Awareness: They realize they’ve got a problem—like needing a better lawnmower.

   
   

2. Decision to Act: They decide to actually do something about it.

   
   

3. Research: They start hunting for options online.

   
   

4. Shortlist Suppliers: They find a few brands to check out.

   
   

5. Purchase: They pull the trigger and buy.

   
   

Simple, right? But here’s where it gets more interesting: Where you show up in this timeline matters.

Why Most Businesses Get This Wrong

If your first encounter with a prospect is at step 5, you’re toast. By then, they’re just price-shopping. It’s a race to the bottom, and everyone loses.

The sweet spot? Step 3. When they’re searching for solutions, that’s where you step in like a superhero, ready to save the day.

But there’s a problem. Prospects have the attention span of a caffeinated squirrel. They might see you at step 3, but they won’t always stick around.

Fixing the “Goldfish Attention Span” Problem

Imagine this: A prospect is researching your product. What if you could show up again and again—not annoyingly, but helpfully—whenever they had questions?

That’s where retargeting comes in. And no, it’s not about plastering the same boring ad everywhere. That’s amateur hour.

Here’s what you do:

• Create 3-5 short videos or posts, each addressing a specific pain point or question your prospect might have.

  
  

• Retarget them with fresh, helpful content every time.

• Position yourself as the guide they didn’t know they needed.

Why This Works: The Reciprocity Reflex

Here’s the deal: When someone helps you without asking for anything, you feel an itch to repay them. It’s human nature.

By providing real, useful value up front, you’re triggering that reflex. The more they see you as a helpful expert, the less you have to sell. By the time they’re ready to buy, guess who’s at the top of their list?

Yep. You.

So, What Now?

Think about how you can implement this in your business. What pain points can you address? What questions are your customers asking? Build your content around that. Then retarget like a pro—helpful, consistent, and non-annoying.

P.S. Want Help With This?

If retargeting sounds like a maze and you’re not sure where to start, let’s chat.

Here’s the deal: I’ll review your marketing, lay out exactly how I’d approach retargeting for your business, and hop on a call to walk you through it.

No cost. No obligation. No hard sell.

If it sounds like a fit, great. If not, no biggie. Either way, we'll both walk away with a clearer game plan.

Sound good? Fill out this form and let’s make it happen.